MeetMax offers sophisticated booth buying – offering graphical layouts of all the floors from which Exhibitors can choose their preferred booth location. Different booth sizes can be assigned different prices, and MeetMax’s payments platform lets the Exhibitor checkout and pay. As part of this payment process, Exhibitors can also
register their reps and pay for everything at once.
For buyers, the floor plans are available to them with the locations of every Exhibitor. Just clicking on an Exhibitor takes the buyer to the correct Floor and highlight the booth location of that Exhibitor.
Exhibitors are the primary economic drivers of Trade Shows, so it’s important to ensure they are well promoted to help them earn a good ROI from their participation. MeetMax provides a useful Exhibitor list to Buyers that lets them filter by numerous categories to find the Exhibitors they want to see. They can bookmark exhibitors to create a saved list. They can look at detailed profiles – that can include social media links, a detailed description, a list of the Reps onsite, a news feed to fact sheets, product spec sheets or press releases.
And of course, MeetMax allows Buyers to request a meeting with the Exhibitor – the ultimate and most valuable expression of interest.
Increasingly Trade Shows are offering a 1×1 meeting program in order to keep their Exhibitors happy, and to keep up with their competitive shows.
MeetMax allows choices of meeting model – from a selective Hosted Buyer program to a more open meeting program. Or a combination of the two. Buyers can be categorized and given different access to the program. And Exhibitors can be categorized, so that some are allowed to request Buyers directly, while others may have to wait to be requested.
MeetMax also lets Exhibitors offer Demo sessions, with a fixed capacity, that lets buyers sign up to attend a demo session rather than a 1×1 meeting.
MeetMax helps Exhibitors make the most of their Trade Show participation by enabling them to see the names of buyers who have viewed their profiles, or bookmarked them. This lets the Exhibitors follow up with buyer prospects who they may not have had the chance to meet personally at the event. It can also help Exhibitors reach out directly to their leads, making meeting requests to buyers who have already shown an interest in them.
Buyers can be allowed to opt out of sharing their details to respect privacy, and you can choose what details to share with Exhibitors, but this feature provides yet more value to Exhibitors in helping them to find prospects, and turn those prospects into customers.